IBM invited a number of brand name customers to the stage telling similar stories about implementing new business-critical processes across a variety of heterogenous it systems.

IBM还把许多商业公司客户邀请到讲台上，就如何实现新的跨各种异构it系统的业务关键过程，讲述类似的案例。

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After all, business-school casebooks are full of stories about fashionable companies that, in search of diversification, stretched their brand names past the breaking point.

毕竟在商学院的个案搜集资料中，有诸多的案例证明时髦的企业在寻求多角化的过程中，把自己的品牌延伸过了头。

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Customers who have great experiences will also use social networks to tell those positive stories, amplifying affirmative feelings about your brand.

FORBES: Why Social Media Is One Of The Best Ways To Keep Your Customers Happy

Good advertising has always told stories about brands, but now the business model itself is becoming the brand story.

FORBES: The Story Of Brands Is About To Change