... Improving Store Image 提高商店形象 Corporate/Store Image 企业形象 Store Brand Image 品牌专卖店形象 ...
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The department store brand image has a remarkable effect on customers'purchase behavior.
百货商场品牌形象对消费者购买行为有重要影响。
Furthermore, results of demonstration research indicate the different extents that each dimension of department store brand image affects customer loyalty.
实证研究结果同时揭示了百货商场品牌形象各维度对客户忠诚的影响程度不同。
Therefore, the study of the relatinship between department store brand image and customer loyalty has important investigation meaning, for which tremendous value.
因此，研究百货商场品牌形象如何影响顾客忠诚具有十分重要的实践意义。
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