Messages commonly contain information about the value of a transaction, where it originated (which store or ATM), card account number, and bank sort code.

消息通常包含有关交易金额、交易的发起位置(商店或atm)、卡帐号和银行代码的信息。

youdao

But the industry has also done a good job improving gift card value for customers - from offering mutliple store usage to the ability to store them on a phone.

FORBES: Christmas Season Looking Flat For Retailers