The combination of mass sport activities and tourism creates a new market opportunity-sports tourism market.

大众体育与旅游活动的有机结合，造就了一个新兴的市场群落——体育旅游市场。

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The author design folk sports tourism products for Shandong province applying the relevant principles of tourism product design, as well as, market research in Shandong Province.

在资源浅析浅析的基础上，运用有关旅游产品设计的原理，进行山东省民俗体育旅游产品的设计；

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