The main significance: the multidisciplinary knowledge to solve competitive sports market development issues, enrich sports market development theory.

本研究主要意义：运用多学科知识，解决竞技体育市场开发问题，能丰富竞技体育市场开发理论。

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Meanwhile, sports TV relay development of market at starting stage still, TV tournament and sports TV brand make, have relative to lag behind in sports.

同时，体育电视转播市场的开发尚处于起步阶段，在体育电视赛事和体育电视品牌的打造上相对滞。

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With the document, questionnaire, interview and comparison, this paper analyzed financial source and market development of sports club in China.

运用文献资料、比较研究、问卷调查、访谈等研究方法，对我国职业体育俱乐部市场经营开发状况进行了初步探析。

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