Great Clips got a 3-to-1 return in media value over dollars invested, according to Sports Business Journal.

FORBES: Hendrick Motorsports Tops List Of Nascar's Most Valuable Teams

Conversely, regular season ratings are growing in the NBA based on this examination of Nielsen data by Sports Business Journal in February 2012.

FORBES: Why the NBA is More Relevant than MLB in the 21st Century

Today, Plastic Logic is announcing new content partnerships with some of the leading business, news and sports publishers and publications, including news publications from the Wall Street Journal, The Los Angeles Times, Chicago Tribune, Baltimore Sun, the San Jose Mercury News, the Contra Costa Times, the Oakland Tribune, the Huffington Post and The Sporting News Today, along with magazines from Barron's, Fast Company and Forbes.

ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications