In the first couple of days he received a Sony DSC-F828 Cyber-shot camera, a Sony Vaio laptop, an MP3 player, a Bluetooth headset and USB storage keys.

BBC: Screengrab of real Roof website, Roof

"Our new DSC-TX55 model redefines what a compact camera can do, " said Yosuke Tomoda, director of Sony Electronics' Cyber-shot business.

ENGADGET: Sony Cyber-shot TX55 packs 16.2-megapixel sensor, promises 'extremely low' noise in dim light

Sweep Panorama mode, first introduced in Sony's breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes.

ENGADGET: Sony announces six new W, H and T-series Cyber-shot point-and-shoots