Because multimodal discourse is a typical feature of English advertising, it is urgent to try a social semiotic approach to the multimodal discourse of advertisement.
鉴于多模式话语在广告英语中普遍存在，对广告进行多模式话语的社会符号学分析，十分必要。
Functional linguistics approach is no longer just the translation of studies have compared the static grammar level, but a broad vision of cultural and social semiotic perspective.
功能语言学途径的翻译研究已不再只是语法层面的静态比较了，而是有视野开阔的文化和社会符号学视角。
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