One hierarchical operation is to change its managerial philosophy with the orientation of social marketing in the purpose of transformation from classic operation to modern operation.

一是以社会市场营销观念改造企业的经营理念，实现企业由古典经营观向现代经营观的转变。

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Social marketing applies commercial marketing methods to health communication, education and intervention with the consumer orientation attitude and achieves the goal of behavior change.

社会市场学方法提出以目标人群为中心的工作理念，借用商业市场技巧进行传播、教育和干预活动，达到改变行为的目的。

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