They include Piperlime, an online shoe site created by Gap 19 months ago that offers a similar shipping and return policy as Zappos.

FORBES: Magazine Article

They include Piperlime, an online shoe site created by Gap (nyse: GPS - news - people ) 19 months ago that offers a similar shipping and return policy as Zappos.

FORBES: A Step Ahead

The privately held Las Vegas company (whose name comes from the Spanish word for shoe) gets raves from shoe lovers for its fast, free shipping--90% of orders arrive the next business day--and a 365-day return policy that allows footwear fans to order a bunch of shoes, try them on and return those that don't suit or fit.

FORBES: A Step Ahead