Meanwhile, the mobile TV network is also heating up with brands such as ESPN and the NFL beginning to offer mobile service through Sprint PCS.

与此同时，移动TV网络也在升温，像ESPN和NFL这样的分支机构开始通过Sprint PCS提供移动服务。

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Major hotel chains such as Hyatt and Starwood are also launching brands based on a self-service mentality.

大型的连锁酒店，比如凯悦酒店和喜达屋集团，都推出了立足于自助服务理念的品牌。

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As an illustration, consider car dealerships of different brands such as GM, Ford, Toyota, Mazda, etc. Suppose each of these brands develops a service to get the price of a car.

作为一个例子，可以想像一下不同品牌的汽车经销商，如GM、Ford、Toyota、Mazda等等。假如这些品牌各自都开发一套服务来获取一辆车的价格。

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Working at an international hotel often is the starting ground for many young, bright hotel employees who are later coveted by other service industries, such as airlines, banks and domestic hotel brands, after their initial training.

BBC: Asia��s international hotel boom

With the capability to offer a more interactive experience right inside the current Twitter service, Twitter eventually could offer brands more creative tools beyond surveys, such as rich media, video, commercial message sharing with followers or others on Twitter, or even the ability to buy products without leaving Twitter.

FORBES: Twitter Offers Advertisers In-Stream Surveys To Measure Brand Impact