Businessinvitation cards —Primarilysending to the professional purchasersand the departmentmanagersand above, and speciallyhaving focal publicityeffect.
Freelancers used to rely on exchanging businesscards at networking events, putting up flyers at local shops and sending out postcards to nearby businesses.
On a more personal note, promotions such as sending promotional gifts, birthday cards, or staying in touch over the holidays with business Christmas cards are additional ways to express appreciation and potentially increase customer retention.