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However, they offer a unique service that aligns powerfully with the interests of anyone who is actually paying the medical care costs (read self-insured employer, health insurance company, union, government, etc).
FORBES: Medical Homes Risk Becoming "HMO, the Sequel"
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But would an insurance company, out of self-interest, recommend the cheapest doctor rather than the best one?
CNN: How to find a doctor online
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If one person offers investment advice and buys and sells securities for others, the regulation on that person should not be different depending on whether that person is employed by a bank, a stock brokerage firm, an insurance company or is a self-employed registered investment adviser.
FORBES: Magazine Article