OnSOMEsearch queries for big brands (“AppleiPad” was the one Coles used), Google is returning a first pageofresults dominated almostexclusively byresults from Apple.
The concept of the huge, sprawling conglomerate which owned everything and anything seemingly fell out of favor decades ago, replaced by a search for core brands and core values with branding cohesiveness.
Once it demonstrates the viability of social advertising compared to say, search advertising by Google, and roll out ad offerings which enables brands to reach its mobile and web user base, we expect its advertising revenues to jump significantly.
Marketing research group Women at NBCU tracks the top 500 brands that are most important to women each month by following what they search for and talk about online.