Even when companies provide a consistent place to store and search for these assets, the metadata that describes them is typically either inconsistent or nonexistent.

即便公司提供了一致的地方进行资产的保存和检索，可是用于描述的元数据通常却是不一致和不存在的。

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Search is easily facilitated with this approach because it would be possible to search through the data itself and the metadata as well.

使用这种方法可以更加方便地进行搜索，因为可以通过数据本身和元数据进行搜索。

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Talking about search engine be more compliant and effective using the new Metadata feature offered by HTML5.

讨论搜索引擎会更兼容和高效的使用HTML5提供的新媒体特性。

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For video search, AOL has acquired Singingfish.com and Truveo, video-search engines that search based on metadata--like Google and Yahoo!

FORBES: co-founder Sergey Brin

Moving forward, their stories will also be marked with metadata that will allow search engines, including Google and Google News, to recognize them as superior content.

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