For example, perhaps the sales and lead-generation teams use the same customer relationship management (CRM) application.

例如，也许销售和潜在客户开发(lead - generation)团队使用同一个客户关系管理(CRM)应用程序。

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Media choices, sales and lead management, content marketing and customer databases are factors that drive all marketers to a set of operating principles.

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Marketing has unified their lead management processes and also increased automated collaboration with sales and field services.

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In the view of the full picture of the sales process needs, Social CRM focuses intensely on the lead, contact and account management, and even to particular elements of relationship management like handling requests, calls, finding resources to respond appropriately, and so on.

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