Marketing budgets won't be spent without fulfilling predefined goals, e.g. increase in brand awareness, lead generation or online sales.

营销预算将不会花在不能实现预定目标的项目上，例如：增加品牌认知度，引领新一代或者网上销售。

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For example, perhaps the sales and lead-generation teams use the same customer relationship management (CRM) application.

例如，也许销售和潜在客户开发(lead - generation)团队使用同一个客户关系管理(CRM)应用程序。

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It's an excellent way for your sales team to build lead generation, find business contacts, drive sales leads, stay in touch with clients, and ultimately generate revenue.

对你的销售团队来说，这是一个发现商业渠道，引导销售，和客户保持联系，并最终提高收入的良好方式。

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What was a second class department is now the fastest growing segment of sales and lead generation.

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Inside sales has been the high-growth area of sales and lead generation since the market crash of 2008 when companies scaled back travel and high cost positions in favor of a new generation of sales people, a high velocity business model, and leveraged affordable technology that companies rent instead of buy.

FORBES: Latest Inside Sales Research Shows it's All About the Leads

Basically we view the Internet as an amazing and multi-faceted platform for building a brand, building an audience and conducting lead generation and direct sales.

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