From a single radio station, Rogers built his publicly traded Rogers Communications --a media empire with 52 radio stations and 70 consumer magazines and trade publications--to become Canada's largest wireless provider.

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The Cabrera deal adds to the bet the Blue Jays are making on their regional sports network, Rogers Sportsnet, and the ability of Rogers Communications, which owns both the baseball team and sports network, to leverage the Jays across their vast media holdings, including cable, wireless and mobile.

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But since buying the Blue Jays shares of Rogers Communications have underperformed the overall stock market.

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