In this Article, sorted and Foreign Review related documents about human resource management theory, statistical theories of psychology and the theoretical background.
本文以人力资源管理理论、管理心理学和统计学等理论为理论背景,并对相关的中外文献进行了梳理和综述。
This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.
通过对心理学和营销学领域大量相关文献的系统梳理,提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上;
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