A consumer has no obligation to remain loyal to you. She is constantly ranking and re-ranking.

消费者没有义务保持忠诚，他们会不停地在心里给商家排名。

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Most iPhone users will tell you that there are not many flaws of the iPhone. These people remain loyal to the iPhone and recommend it highly.

大多数iPhone用户将告诉你iPhone没有太多的缺陷，这些用户对iPhone用很高的忠诚度并且强烈推荐。

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And only if clients feel better about their own outlook will they remain loyal to you.

FORBES: If Your Clients Are Worried, You Should Be Too