Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

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The reason has great relationship with the marketing orientation and the Brand strategy.

究其原因，这跟韩剧的市场定位和品牌营销有极大关系。

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