关系营销理论战略性研究-金融研究-论文联盟 关键词：关系营销；营销理论；战略性；实施 [gap=870]key word: Relational marketing; Marketing theory; Strategic; Implementation
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五、关系行销(Relational Marketing) 交换(Exchange)是行销理论重的核心观念之一(Bagozzi, 1975; Kolter, 1972)。
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Relational marketing channels 关系型营销渠道
First, embarks from the relational marketing basic theory, analysis relationship marketing and traditional marketing difference.
首先,从关系营销基础理论出发,分析关系营销与传统营销的区别。
参考来源 - 山西零售企业关系营销策略选择·2,447,543篇论文数据，部分数据来源于NoteExpress
This article USES the customer relational graph from the relational marketing study Angle to construct zhe KPI system of Key Account Manager.
文章从关系营销学的角度，通过采用客户关系图来构建大客户经理的关键绩效考核指标体系。
This thesis especially discourses on the marketing strategies and relational economic ways in the period before the Asia Games.
先着重论述亚运赛事筹备期的主要营销策略及其相关的各经济路径。
Results demonstrate that under the Internet condition, customer relational benefits have a strong positive influence on customer satisfaction and other marketing outcomes.
研究发现，网络环境下顾客对关系利益的评价显著影响着顾客的满意度，并且成正相关关系；
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