The joint venture, which will consist of the NBC Universal (NBCU) businesses and Comcast's cable networks, regional sports networks and certain digital properties and certain unconsolidated investments, will be well positioned to compete in an increasingly dynamic and competitive media and digital environment.

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The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties.

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Shortly after he arrived as chief executive officer in July 1993, he gave the go-ahead to develop a supercharged digital box to serve a new world of fully interactive video networks to be built by the regional Bell telephone companies, Time Warner and others.

FORBES: Boxed in?