Real estate operation and management.

房地产经营管理。

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Exactly proceed from this, the text combines some particularity of enterprise's operation of the real estate, plan to construct enterprise's brand management strategy system of a real estate.

正是从这一点出发，本文结合房地产企业运作的一些特殊性，构建了一个房地产企业品牌经营战略体系。

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Second , construct the urban management mode again , standardize the desirability of the operation mechanism of real estate market;

二是重构城市经营模式，规范房地产市场运作机制的客观需要；

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