In testing the breakout concept, rbb commissioned an online survey of 2, 141 adults, conducted between August 20 and August 22.

FORBES: Obama Voters Are From Starbucks, Romney Voters Are From McDonald's, and Other Political Breakout Brands

Rbb defined the Breakout Brand concept, and then asked 25 questions aimed at bolstering the notion that people care about these brands, and discovering how they like to interact with the brands.

FORBES: Obama Voters Are From Starbucks, Romney Voters Are From McDonald's, and Other Political Breakout Brands

Rbb also asked which Presidential candidate respondents supported.

FORBES: Obama Voters Are From Starbucks, Romney Voters Are From McDonald's, and Other Political Breakout Brands