Strengthening the study on transport market information can be helpful for railway transport enterprises to make accurate decision in their marketing activities.
加强运输市场信息的研究,可以帮助铁路运输企业在客运市场营销活动中作出正确的决策。
According to the demand of railway transport organization, passenger and freight marketing, and operation management, relative departments developed railway information system in different periods.
根据铁路运输组织、客货营销、经营管理等方面的要求,在不同时期由相关部门开发建设,形成了铁路信息系统独享资源的运用模式。
After analyzing the existing problem in the price system, this article gives approach to apply the price system to the marketing of railway freight transport.
本文通过分析现行运价体系存在的问题,就如何在铁路货运营销活动中运用价格策略进行了探讨。
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