浅析网络口碑对服装消费者购买决策的影响_服装设计毕业论文格式范文_论文天下 关键词：网络口碑；购买决策；影响力；服装 [gap=897]Key words：owom( online word-of-mouth) ；Purchase decision-making ；effect ；garment
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service purchase decision-making 服务购买决策
purchase decision-making process 购买决策过程
In theory, decision-making behavior of consumers can be divided into two parts: one is the purchase decision-making, and the other is the purchase action.
理论上,消费者决策行为可分为两部分:一是购买决策,二是购买行动。
参考来源 - 移动商务消费者决策行为中的接受与转移研究·2,447,543篇论文数据，部分数据来源于NoteExpress
In this paper, clothing ads affect consumer purchase decision-making as a major factor in the study.
本文以服装广告中影响消费者购买决策的因素作为主要研究对象。
Summed up and summarized the factors that influence the purchase decision-making, and to investigate and study the various factors.
总结并归纳影响购买决策的因素，并对各个因素进行调查研究。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
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