The morality as a behavior norm of regulating people relation is a soft institution that takes effect through the habit, idea and public opinion of definite times.

道德作为调整人们之间关系的行为规范，是一种靠人们的习惯、信念、舆论和传统的力量起作用的软制度。

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There are two ways to cultivate public relation personnel which involve regular training in higher institution and short-term training.

对公关人员的培养，可以通过大专院校的正规培训和短期培训两个途径。

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