客户心理研究 psychological research of customer 冒险心理研究 research of psychology of adventure ..
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Although the theory of psychological contract originated from organizational behavioral research, there also exist psychological contracts in enterprise-customer marketing context.
心理契约发轫于组织行为学研究，但心理契约在企业与顾客的营销情境中同样存在。
And the existing research on customer loyalty are mostly related to the study of psychological and emotional of individual consumers.
而现有的关于顾客忠诚问题的研究大多是针对个人消费者的心理和情感研究。
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