If we decide to take some major action or to criticize this magazine, we are essentially helping to promote the magazine.

如果我们做一些大动作反击或者是声讨这本杂志的话，无形中是替杂志社做了宣传。

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The Treasury Department has published, edited, and updated articles about Shariah-compliant finance, which essentially promote Islamic law uncritically.

CENTERFORSECURITYPOLICY: Center For Security Policy

Essentially, those who promote them are less than transparent about the costs of building them and then further less than transparent about the benefits of their being used: or even about how many people will use them.

FORBES: Why We Shouldn't be Building Large Infrastructure Projects

Essentially, GarageBand.com is a platform for indie bands to distribute and promote their music.

FORBES: Podcasting Profits