Ordinary profit-maximisation ("greed", as we are now asked to call it) would induce them to look prudent and opulent and selective in the risks they take.

通常，利润的最大化（贪婪，现在我们这样称呼它）会促使他们让人看上去谨慎、豪华以及谨慎处理风险。

youdao

This is a shift from 20th century production centered economics of profit maximisation toward 21st century people-centered local economies.

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So profit maximisation does have to be tempered by a knowledge of what the consumers will think fair or unfair.

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This would surely weaken the finances of Shinsei, which has been trying to introduce the alien concept of profit maximisation into Japanese banking, and could scare off other foreign investors.

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