A good business plan, he says, must define a problem that the new business will solve. Many plans fail to show how a product or service meets a need.

他说，一项良好的商务计划，必须界定新企业需要解决的问题。许多计划未说明一种产品或服务如何能够满足某种需要。

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By listening to participants think and plan, you'll be able to examine their expectations for your product as well as their intentions and their problem-solving strategies.

通过倾听这些参与者的想法，您可以知道他们对您的产品的期望，他们的意图，以及他们解决问题的策略。

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Then we can make a plan to ensure them that our product can meet their requirement with no problem.

然后，我们可以制定一个使观众和听众确信我们的产品能够 毫无 问题 地满足他们的需求的计划。

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