A successful enterprise depends on product innovation, better marketing channels and effective competitive performance.

企业只有依赖产品技术创新、营销渠道畅通、竞争绩效强劲，才能获得成功。

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As competition increases, so does the need for resources to invest in product innovation and clever marketing in expensive glossy magazines.

ECONOMIST: Families out of fashion

Or Crowdsourcing for product innovation, or Communities for incrementing your marketing processes around loyalty.

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But incentives for innovation abound in a swathe of areas: product design and manufacture, distribution, retailing, marketing, finance, systems, wholesaling, affinity, marketing communications, technology, (have we missed anything?).

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