Third, Product concept and brand establishing depend on workable integration of marketing communication tools.

第三，产品概念和品牌建树有赖于对营销沟通手段的有效整合。

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Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.

产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。

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Should you spend more on new-product marketing and less on brand building?

是该多花点钱对新产品进行营销，少花点钱去打造品牌？

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DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.

FORBES: Magazine Article

Beauty Products in America, '40s-'60s, and president of GTK Marketing Group, a brand and product development firm.

FORBES: Magazine Article

Sood will provide strategic counsel on all aspects of Razer's business, from global operations to sales, marketing and product development, as the brand continues to evolve its business in the United States and abroad.

ENGADGET: Razer enlists Rahul Sood of VoodooPC fame as advisor to its board of directors