On National tourism Day, tourists will get half-price tickets for all scenic spots in north China's Shanxi Province, according to the provincial tourism bureau.

据山西省旅游局消息，在“中国旅游日”当天，山西省所有景区门票将实行半价。

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The result: with the March 7 Oscars telecast mere weeks away, price-tags on remaining spots are poised to benefit.

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Armed with an understanding of how consumers react to media rather than just the size of the audience advertisers can find bargains in spots on syndicated repeats of programmes, or on cable, that are a third the price of prime time.

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