At Oracle's (nasdaq: ORCL - news - people ) AppsWorld conference in San Diego this week, Oracle President CharlesPhillips introduced a series of products and strategies designed to grow revenue from customers of all sizes who don't want to dump the pricey software they already own in favor of a big, complex Oracle package.
Oracle President CharlesPhillips, who grew to know Hukku over eight months of meal conversations, says the acquisition is a strategic step to build strength in vertical markets in the ongoing war with archrival SAP of Germany.