Regardless of vintage, Irish whiskey is definitely flying off the shelves these days, with sales of Jameson, owned by the French conglomerate Pernod-Ricard, ramping up by 25 percent in the six months to October 2012.
Part of this is due to hopes that Diageo or Pernod-Ricard will make a bid for one or the other (or both) as a way to strengthen their position in the lucrative American whiskey market.