Thus, what companies are creating is not so much new currencies that can be traded but new value systems for earning attention and recognizing (paying attention to) individual status.

因此，企业创造的并不是一种新的可交易的货币，而是一种获得关注和认可(给予关注)个人状态的新价值体系。

youdao

In today's society, many companies are paying more attention to individual experience and non-academic.

当今社会，很多公司更注重个人经验而非学历。

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Many companies are looking for ways to automate the act of "paying attention" to individual customers on a grand scale, even as many of them also confuse attention with intention (to buy).

很多企业在想方设法使对消费者的关注实现规模化、自动化。可很多企业还不明白（企业给予消费者）关注和（消费者产生购买）意愿是两码事。

youdao

It's easy to imagine a scenario at a party where users are standing, phones at the ready, to join a sharing session, but everyone's being held up by a single individual who received the invitation before them and isn't paying attention to their phone.

CNN: STORY HIGHLIGHTS