...施CRM项目存在盲目性以企业为中心的错误思想没有定义好成功的标准不能与企业文化进行”无缝集成”缺乏数据集成(or use bad data)缺乏高层领导The IS Organization and Business Users Can’t work togetherCRM is Implementation for the enterprise, not the...
Tomake useinformation this useful, the datamustconnectto a system, likean ERP system, or a person that candetermine if that isgoodor bad, or if additionalactionneeds to betaken.