【Abstract】 Chinese characters,from Oracle,inscriptions on bronze,seal character,Lishu,regular script,running hand,until Song typeface,character has a long history,forming a unique artistic style of Chinese characters.Beginning from the early of the 19th century,accompanied by dramatic changes in Chinese society,traditional Chinese art word withstanded a tremendous impact.This period,the traditional art forms,whether in the font,or at creative ideas,were all began to change,the traditional word of Fine Arts at the succession of development,change and innovation,the progressive character of modern,Chinese modern artistic words gradually derived from the words of modern commercial art.Chinese modern artistic words embryonic,resulting with the evolution of society connection with the late Qing Dynasty to the Period of the Republic of commercial society, and cultural changes and advances in technology and other factors,and through different stages of development and changes of the Fine words,compared to explore the changing laws from the traditional Fine words to modern modern artistic words.In the study found that Chinese Fine words were effected by modern printing and publishing technologies,beginning in its modern form.Chinese Modern artistic words were breded in ads in the modern nation-generated industrial and commercial,growing at age 20.In essence,in this process,are the Collision and blending of Chinese and Western aesthetic culture,social life collisions,fusion process.

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