The global and well-known creative ad house will operate across Expedia’s 12 markets in Europe and is charged with devising both pan-country and regional campaigns for the online travel agency.

全球著名营销公司奥美将负责Expedia欧洲12个市场区域的推广， 并设计出全国和地区性的推广方案。

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But if you work at an AD agency or are a sales guy at an online publisher getting ready for a meeting with a big brand, it helps to know what display ads they are running.

但如果你工作在一个广告公司或者是在一个在线出版商销售的家伙得到了一个大品牌的会议做好准备，这有助于他们了解正在运行的展示广告。

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As for Lopes, who claims to have received many job offers in the past few days, he just signed with a new ad agency to coordinate the online campaign of a famous brand of deodorants, whose name he cannot reveal for the moment.

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While there are structural problems in the online advertising industry in China, they can be solved through clear initiatives with Chinese government support and good ad agency training.

FORBES: Learning From China's Online Advertisers