Marketing the "novelty factor" has succeeded.

新奇卖点，成功推广。

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And then, of course, there is the novelty factor.

当然了，新奇感也在其中起了作用。

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The authors note that the novelty factor of having an exercise bike did wear off so additional motivation would be needed to keep employees using them.

该项研究报告的作者们提醒到，在办公室中引入这种健身自行车的做法别具匠心，但这种新鲜感会逐渐消逝的，所以可能还需要其他一些动力激励员工持续使用它们。

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or there's the kind of older people with the novelty factor

或者是有新奇事情发生的老年人，

英国的真人秀 - SpeakingMax英语口语达人

People may just be more present with a robot, due to the novelty factor.

WSJ: My Life as a Telecommuting Robot

No doubt those numbers will come down as the novelty factor in any new ad or feature wears off.

FORBES: Facebook's Mobile App Install Ads Get Moving

The advantage with Samsung is that it keeps coming up with new smartphones to keep a novelty factor and give customers a broader choice of options.

FORBES: Apple Could Knock Samsung From Smartphone Perch With iPhone 4S