"Since 2008 the town council has said it does not want to sell the land, the people of Sleaford do not want us to sell this land and nothing has changed, " she said.

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To quite simply say that instead of investing billions upon billions for the next thing the company is going to sell, the correct answer is to invest nothing and return all the profits to shareholders.

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Tom McDermott, a spokesman for Monsanto, says the aim is not a hard sell, but to show that the industry has nothing to hide and that genetic engineering can bring benefits to consumers.

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