"The New New Product Development Game" (1986), and the first concept of scrum.

1986年的《新新产品开发游戏》，以及Scrum最早的概念。

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For effective evaluating and selecting of new product concept and for the success of production development and venture investment, it is necessary to offer enough candidates of new product concept.

有效地评价和选择新产品概念，保证新产品开发和创业投资的成功与高效率，要有足够数量的备选产品概念供选择。

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New product concept development is generally considered as a series of work such as the creation ?evaluation and election of new product concept.

新产品概念开发一般指生成新产品创意、产品概念评估和比选等一系列工作。

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Sports-loving grade-schoolers create new product concept to keep athletes cool: Evan Jackson (10), Alec Jackson (8), and Caleb Robinson (8) all Flippen Elementary School students from McDonough, Georgia noticed first-hand that dehydration and overheating are common problems on the football field.

WHITEHOUSE: The White House

Of course, publishers selling product is not a new concept.

FORBES: Forget The Ads, Show Me The Goods

The key for sponsors operating with the new marketing concept was exclusivity through its product segment.

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