There are a lot of new and improved APIs provided by the Flash 9 runtime; better media loading, data loading, and network APIs, as well as much more rational imaging and event model.

Flash 9运行时有很多新的和改进过的API；媒体装载、数据装载和网络API也更加完善了，还有更合理的图像处理以及事件模型。

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"This is the first time that new media worked as a proven concept for how a mainstream media organization can cover an event like this online, " says Riyaad Minty, a new media analyst with Al Jazeera.

“这是新型媒体第一次作为一种可靠的发明，被主流媒体组织用于像这次这样报道事件”，Al Jazeera的一位新型媒体分析者Riyaad Minty表示。

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At Apple, he used secrecy to turn every new product launch into a media event.

在苹果，他可以通过绝佳的保密措施把产品发布会做成一件媒体盛事。

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The Lumia 920, which features new camera technology, enhanced location services and wireless charging, and Lumia 820, with exchangeable shells, were introduced at a media event in New York that included a quick appearance by Microsoft CEO Steve Ballmer.

FORBES: Microsoft, Nokia, Working To Create Three-Horse Race, Unveil New Lumia Smartphones

In what will be its first public move to revive its flagging fortunes, Research in Motion announced early last week that it will unveil the new BlackBerry 10 platform at a media event January 30.

FORBES: RIM Is Still Worth $12 As BB10 Nears Launch In January

This coming February, Dave Gray will have an upcoming panel on this subject along with Ming Kwan of Nokia and Joshua Scribner of IBM, at the Social Media Week event in New York City (Feb 15th, 9-11am at Bloomberg).

FORBES: Do Large Organizations Need Social Business More than Small Ones?