"Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group.

“不幸的是，这只是更典型的通用公司，”行销巨无霸新英格兰顾问集团的经营合伙人与负责人罗伯特•来普利说。

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To avoid the typical, ho-hum answers, one company, The New England Consulting Group, uses a methodology called Super Groups.

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Thomas Hayes, principal at New England Consulting Group in Westport, Conn.

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