China loves a world record, and its new building boasts plenty, including the world's fastest elevators, highest hotel and restaurant, and tallest viewing platform.
中国喜欢创造世界记录,而这栋新建筑也创造了很多新记录,拥有世界最快电梯,最高酒店和饭店,最高观景平台。
Hotel outsourcing has been one new trend of hotel operations at home and abroad, but theory research on hotel outsourcing in China is relatively scarce.
饭店外包成为国内外饭店经营的一种新趋势,但国内在饭店外包方面的理论研究相对缺乏。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上,提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
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