"When you start out with a mom-and-pop trusting approach, you have to get real hardened real fast, " says James Pappas, e-commerce manager for Lafayette, Ind.
The romantic comedy takes on the familiar facile arguments of modern life the pros and cons of e-mail relationships, the chain store behemoth v mom-and-pop shop, the heartless capitalist v the caring children's bookshop owner against the backdrop of an idealised Manhattan, graced by copious helpings of caffelatte, literary parties, and the perkiness of Ms Ryan accompanied by an assortment of children and dogs.