Modern marketing competition, say, have already developed into battle of the channel in a sense.

现代市场营销竞争，从某种意义上来讲，已经演变成一场渠道之争。

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The existent value of advertisement, as the important means of the modern market competition, has been valued widely in the business enterprise field and the marketing realm.

广告作为现代市场竞争的重要手段，其存在价值已经得到企业界和营销领域的普遍重视。

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However, with the competition of insurance industry became severer and severer, plus the harshly management and the lack of modern marketing idea, the market share of PICC has decreased dramatically.

但受到业内竞争加剧的影响，加之公司本身管理粗放，缺乏现代营销观念，导致公司近年来在大连市场上的占有率持续下滑。

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