Android likely falls into this camp as well, as mobile phone manufacturers and cellular carriers would not support a mobile operating system with very narrow appeal.

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The company's Boost Mobile division, which markets prepaid cellular phone service to young consumers using sports- and music-oriented marketing, has seen excellent growth this year.

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Over 170 million people subscribe to cellular service in the U.S., and nearly 80% of consumers between the ages of 25 and 54 have a mobile phone, according to the Cellular Telecommunications and Internet Association.

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